Griffin Media Research has been serving the Cable Television industry since 1985. The Griffin Cable Report is used by the top 10 MSOs in markets ranging in size from a few thousand to millions or subscribers.
Griffin Media Research offers several important advantages for local Cable TV systems' advertising sales organizations.
THE POWER TO CHOOSE. The Griffin Cable Report offers the ability to customize the report in the following areas:
Geographic Area. We typically measure the exact geographic area covered by the cable system. This ensures that the cable viewing information corresponds exactly to the audience that the cable system can deliver to an advertiser. We are not limited to DMA or Metro definitions that don't match the system coverage area.
Report Content. The Griffin Cable Report offers you the ability to customize the content of the report to be relevant for your market. Typical areas of customization include:
Cable Networks we'll measure all of your inserted networks
Aided Recall Program Viewing choose the programs you particularly want to sell
Buying Habits choose the products and services that are important in your market
Local Publications such as shopper publications or local interest magazines
Timing of Measurement. We will conduct the measurement at the point in the year that you choose.
SOFTWARE YOU CAN USE. The Griffin Reports software is extremely powerful and easy to use. It puts you in control of the data by allowing you to sort the data by any item in the database. We put the entire database in your hands rather than summary data, so you aren't limited by pre-defined cross-tabs or mathematical formulas to estimate important information such as net reach across media.
INFORMATION YOU CAN TRUST. The Griffin Cable Report uses single-source telephone interviews to provide you with the highest accuracy in the survey data. The Griffin Cable Report also uses population-proportional-to-size sampling to ensure the proper distribution of age, gender, race, ethnicity, and geographic location by zip code for the respondents in the sample.
TRAINING AND SUPPORT. Griffin Media Research offers unmatched training and support for our clients. We will conduct on-site training as often as you need it for no additional fees other that travel costs. We offer web-based one-on-one training for your entire sales staff on an as-needed basis. So when you hire new A.E.s, you can get them up to speed on using the Griffin Cable Report quickly. We stand ready to assist you and and your staff in the practical application of the data. Need help with how to approach a particular advertiser? Want to make sure that your interpretation of the data is correct? Simply call or e-mail, and we'll be there to help.
RESEARCH SERVICES FOR CABLE TELEVISION Griffin Media Research offers three standard configurations for the Griffin Media Report to meet your research and budget needs. In addition, Griffin Media Research offers the Category Killer, and in-depth study of a particular retail category, and the S.T.A.R.S. Report, which is a survey of key local direct and agency buyers