The Griffin Category Killer Report provides in-depth insights into a single retail category, such as automotive or household electronics. The information you receive in a Category Killer report allows you to provide your clients with a detailed understanding of their position in the marketplace, an estimate of the planned purchases in their category, the key factors that influence purchase behavior, and media usage information so you can demonstrate how to reach their potential customers. With this information, you can help your clients make intelligent decisions on media placement and development of advertising copy that gets a relevant message across to their target audience. The Griffin Category Killer report gives you a significant advantage in obtaining and retaining accounts in important retail categories that represent a large portion of your revenue.