The Griffin Local News Perceptual Report provides key insight into the perception of the quality of the local news broadcasts in your market. The Griffin Local News Perceptual Report gives you the following information: Favorite and least favorite personalities for anchors, sports, and weather reporting; Trustwothiness of reporting; Preferred mix of local and national news; and Interest in special segment, such as health information, investigative reporting, or criminal activity.

As with all of the reports by Griffin Media Research, the Griffin Local News Perceptual Report is customized. We work with station management to devlop the content of each report, so that you receive the information you need to make the important decisions in taking your local news to the #1 spot in your market.