Griffin Media Research has provided local market qualitative research to radio stations for over 25 years. The Griffin Radio Report is used by stations in markets ranging in population from a few thousand to hundreds of thousands of people.
Griffin Media Research offers several important advantages for radio stations' advertising sales departments:
THE POWER TO CHOOSE. The Griffin Radio Report offers the ability to cusomize the report in the following areas:
Geographic Area. We measure the geographic area that you choose. This can be the DMA, a Metro area, or one or more counties that best match your station's coverage area.
Report Content. The Griffin Radio Report offers you the ability to customize the content of the report to be relevant for your market. Typical areas of customization include:
Cable Networks - we typically measure the networks that show local advertising
Aided Recall Program Listening - choose the programs you particularly want to sell. This is particularly effective for talk radio or sports programming.
Buying Habits - choose the products and services that are important in your market
Local Publications - such as shopper publications or local interest magazines
Timing of measurement. We will conduct the measurement at the point in the year that you choose.
SOFTWARE YOU CAN USE. The Griffin Reports software is extremely powerful and easy to use. It puts you in control of the data by allowing you to sort the data by any item in the database. We put the entire database in your hands rather than summary data, so you aren't limited by pre-defined cross-tabs or mathematical formulas to estimate important information such as net reach across media.
INFORMATION YOU CAN TRUST. The Griffin Radio Report uses single-source telephone interviews to provide you with the highest accuracy in the survey data. The Griffin Radio Report also uses population-proportional-to-size sampling to ensure the proper distribution of age, gender, race, ethnicity, and geographic location by zip code for the respondents in the sample.
TRAINING SUPPORT. Griffin Media Research offers unmatched training and support for our clients. We will conduct on-site training as often as you need it for no additional fees other than travel costs. We offer web-based one-on-one training for your entire sales staff on an as-needed basis. So when you hire new A.E.s, you can get them up to speed on using the Griffin Radio Report quickly. We stand ready to assist you and your staff in the practical application of the data. Need help with how to approach a particular advertiser? Want to make sure that your interpretation of the data is correct? Simply call or e-mail, and we'll be there to help.
RESEARCH SERVICES FOR RADIO
Griffin Media Research offers three standard configurations for the Griffin Television Report to meet your research and budget needs. In addition, Griffin Media Research offers the Category Killer Report, an in-depth study of a particular retail category, and the STARS Report, which is a survey of key local direct and agency buyers.