The Griffin Sales Team Advertiser Relationship Study (STARS) is a study among key local direct and agency buyers in your market. The STARS Report provides insight into the perception of broadcast television as an effective advertising medium, plans for media placement in the coming year, and the quality of the A.E.s from the various media outlets who call on them. This information gives you the opportunity to make strategic decisions on how to sell broadcast television among agency and local direct buyers, identify areas of strength and weakness, and help you make intelligent hiring decisions if hiring A.E.s from competitive media.